The psychology of luxury
Chapter 1
The signal of status
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Chapter 2
The art of manufactured scarcity
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Chapter 3
How the brain prices luxury
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Chapter 4
Global styles of luxury
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YOUR GOAL
Master of The psychology of luxury
Ch 1 · The signal of status
marc The Psychology of Luxury
We flash the labels thinking we'll make a friend, but the quiet t-shirt wins in the end
Fun Fact
Peacocking products: The term "conspicuous consumption" was coined way back in 1899 by sociologist Thorstein Veblen.
Glossary
conspicuous consumption (noun)
The purchase of expensive goods or services to publicly display wealth and social standing. A 2018 study showed that administering testosterone to men increased their preference for prestige luxury brands.
The purchase of expensive goods or services to publicly display wealth and social standing. A 2018 study showed that administering testosterone to men increased their preference for prestige luxury brands.
Quiz
Which animal's tail is frequently compared to human luxury signaling in evolutionary biology?
Quiz
What psychological phenomenon describes buying luxury goods to fit into an admired social group?
Quiz
In standard economics, what typically happens to normal goods when their price increases?
Quiz
According to a Harvard study, how did wearing counterfeit sunglasses affect the participants' behavior?